Specialist SEO, GEO and analytics services for Substack newsletters. Get the right search tools configured, understand what Google sees and see where your publication appears in AI-powered search.
Two core offerings
Start with measurement infrastructure, then keep an eye on search performance. Each service is scoped, practical and built around Substack's actual capabilities.
Get the foundations in place to track visits, inspect Google search performance and establish an AI-search baseline.
Know what's changing with structured performance reporting, selected search-query tracking and optional AI citation checks.
Focused technical help
You don't always need a comprehensive SEO project. Start with the tool or problem that's holding your publication back.
Implementation review, available integration setup, data collection checks and practical reporting guidance.
Verification assistance, performance reporting, sitemap checks and troubleshooting of discoverability issues.
Test agreed prompts in supported AI-search tools and document when articles are mentioned or cited.
Ongoing monitoring
Three defined reporting packages, each covering a 30-day observation period. Upgrade when you need broader AI-search coverage and more analysis.
Clear Google search performance reporting.
Google performance plus sampled AI visibility.
Expanded analysis and personal guidance.
Packages are proposed service offerings, not guaranteed ranking results. Substack and Google integrations depend on publication eligibility. AI visibility results are based on a defined query sample and may vary.
About your consultant
I'm Robert, an experienced IT consultant and active Substack publisher. I work at the intersection of technology, digital publishing, analytics and search discoverability.
I understand the gap between creating a compelling newsletter and setting up the tools that show how readers actually discover it. My approach is practical: clear configurations, transparent limitations and reporting you can use.
Simple process
Share your Substack URL, your reporting goals and which tracking tools you already have in place.
Choose technical setup, an audit or one of the clearly defined monthly visibility packages.
Get verified configuration findings or a clear report with concrete recommendations and next steps.
Frequently asked questions
No. Some features and verification methods depend on Substack's current settings and publication eligibility. I'll confirm what is supported before committing to a technical setup.
No. Rankings, indexing and citations are controlled by external systems. My services focus on correct setup, measurable diagnostics and practical improvement recommendations.
Typically an active publication, suitable Google Analytics and Search Console reporting access, and a list of topics or search queries to monitor. Access should be granted securely, without sharing passwords.
SEO focuses on traditional search discoverability and performance. GEO assessments evaluate whether selected content appears in responses or citations from AI-powered search tools. These checks are samples, not comprehensive guarantees.
These offerings focus on technical setup, measurement and reporting. Content editing, full redesign and ongoing publication management are separate engagements.
Start with your publication URL. We'll identify which tools are in place and which service matches your goals.
The inquiry form is coming soon.